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We worked with a number of focus groups at St Paul's Girls' School, including parents and students, to learn what they wanted and needed from an introductory guide to the school. The purpose of the guide is to reassure and enthuse new students before they started the school, so they could prepare and begin their time at secondary school with confidence and excitement. The brochure design includes many hand-drawn elements and illustrative work to engage with the intended audience.

The handbook is reprinted each year with relevant updates for the new intake and has become a key publication for the school.