The main thoroughfare arriving in the centre of Oxford is St Giles'. 42 St Giles' is a dentist occupying a historic building which was the Oxford Registry Office during the 1950s, where C.S.Lewis was married in 1956. The brief was to design a visual identity that was understated and elegant, in harmony with the architecture and heritage of the building and the street, also evoking the professional and caring ethos of the practice.