Fundraising campaign
How to make an impact with a small change
The message of the campaign was that a small lifestyle change has a huge impact. Donating the money spent each week on three coffees will change the future for a bursary student.
The aim of the campaign was to increase the number of regular donations to fund a new bursary. Since this campaign was launched, regular gifts have increased year by year. Donors commented that the simplicity of the concept and visual expression of this really helped them to understand the difference a small change can have, as well as the impact of a collective response.
The graphic tells the visual story of donating the cost of three coffees per week, with other donors making the same commitment, adding up to a full bursary.
