Future Lab logo
A visual identity for an affinity group
The design brief for this cross-agency action group logo included to design and integrate a simple visual motif to convey forward-thinking collaboration and innovation. The identity should suggest momentum which members from different groups could identity with as they worked together to shape a better future.
The final logo uses a clear, confident font, not over-stylised so clean to suggest inclusion for the diverse groups and individuals involved with the group. The bold font conveys bold collaboration and optimism. The arrow takes shape from a progressive line device; there is a past but the sense of motion is forwards, to a positive future.
We were also commissioned to design another logo for the group, using the same design features established with the Future Lab identity.
