Engaging the school community to raise funds for bursaries
This brochure supports the wider school bursary fundraising campaign. The text tells a compelling story of the school's rich legacy of support for less-advantaged students as well as the life-changing impact of a bursary on some of the recipients in the alumnae community. Data needed to be designed to be easy to understand and to clearly show the bigger impact of a donation when coupled with Gift Aid, all in very limited space.
We used striking typography and colour to add emphasis to the message and intensify the call-to-action: to donate. Photo portraits were all treated with the same dose of colour to help unify the set and thus give the contributors a collective brand voice.
