Visual identity for charity clothes store

We worked with a group of students who were launching a charity clothes shop. The shop would be run by a committee of girls, for the girls in the school and other local schools. Initial concepts evolved into the finished mono identity which has been used for various print publications and marketing materials, shop signage and in-store point of sale tools.

Since its launch, Re-Store has initiated and organised a number of fashion shows where judges have included Stella McCartney, Poppy Delevingne and Ronit Zikha. The shop and supporting events such as the fashion shows have raised over £10,000 for local charities. The girls are delighted with the success of their charity and brand.