An annual fund brochure to raise funds for bursaries needed an injection of engaging and zesty graphics. We wanted to emphasise through strong visuals that giving to the bursary fund is very tax-efficient, hence the first graphic shown here. Giving can also be easy to manage whether through regular giving or a single gift. The graphics use the same style throughout to help make clear how simple it is for alumna to give and how their giving will make a difference.

It was also essential that the audience understood that even smaller gifts can collectively lead to a larger bursary that will be life-changing for a young student. Small contributions make a huge difference but don't need to be a huge sacrifice for the giver.