AbD Serotec needed an engaging screen presentation for conferences and corporate events to showcase one of their products. Rather than a static rotation of visuals, we designed an animation to highlight the specific features of the HuCAL product. The animation held the audience's interest and so encouraged further enquiries about the product.
We also designed the motion logo to signal the start of the presentation, suggesting multi-product and multi-product applications available from AbDSerotec antigens and other solutions.
The animation was used widely by the team and succeeded in standing out from competitors at busy life sciences exhibitions and conferences and in the light of this, we were commissioned to design another animation for AbD Serotec.
